
The Premier
Whitening Solution
Trusted by Dentists and Whitening Professionals Worldwide.

Why Bright UP?
Bright UP stands as the premier home teeth whitening brand, garnering trust from countless consumers and dental experts. It is primarily sold in dental clinics.
Medical-grade used in dental clinics.
Removes only the stains on the teeth without damaging the precious enamel.
It's an ultra-gentle formula, safe for those with sensitivity to pain.
The whitening gel is all produced within the United States.
How it works
The primary ingredient in Bright UP gel is carbamide peroxide. It commonly known as urea peroxide, is a key ingredient in many teeth whitening products. When applied to the teeth, it breaks down into hydrogen peroxide and urea. The hydrogen peroxide then acts as a bleaching agent, penetrating the tooth enamel to break apart stains and discolorations. This process effectively lightens the shade of the teeth without damaging their structure, giving you a brighter and whiter smile.

Our whitening products
We are dedicated to facilitating an effective whitening experience for our customers. To this end, we offer a diverse range of concentration options. In addition to our traditional gel-based formula, we've introduced pen and strip variations to our lineup, allowing our valued customers the freedom to select the product they deem best-suited for their needs.

Bright UP Gel 35% CP
Retail price $39.99/ box

Bright UP PEN 36% CP
Retail price $42.50/ box

Bright UP Gel 22% CP
Retail price $39.99/ box

Bright UP PEN 16% HP
Retail price $42.50/ box

Bright UP PEN 45% CP
Retail price $42.50/ box

Bright UP Strips 6% HP
Retail price $38.80/ box
These products may available at a lower cost at your local dental clinic.

100% Made in USA
At Bright UP, our customers' safety is paramount. Our whitening gel is meticulously crafted by professionals in a certified U.S. facility, ensuring it's truly 100% Made in the USA. We're committed to delivering only the highest quality for your trust and satisfaction.
Customer Reviews
I prescribed this to my patient for the first time and received positive feedback. They mentioned experiencing less pain compared to previous products and have even continued to use it for their home care.
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They provide the product consistently and at a more affordable price, allowing me to confidently offer it to my patients.
